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Twin Value Marketplace – Early Review

I paid a visit to the new supermarket on Queens Blvd. this morning. Bottom line: they are going for a value grocery experience, as the name would suggest. The new store will compete with the nearby Key Food and other similar chains, not the likes of Natural or other organic grocers in our neighborhood, and certainly nothing like an upscale market. The place looks great, no surprise there. But it is nothing special if you are looking for a unique supermarket experience. I noticed several of the products say Associated and Key Food on the labels. So, overall, a nice addition to the neighborhood supermarket experience in terms of cleanliness and an enjoyable shopping experience, but that is to be expected given that it is brand new. If you live far away from the store, I really don’t see why you would make the extra trip unless the offerings you have near you are so dilapidated that you are desperate for a better supermarket experience. I will post photos in a little bit.

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  1. E
    August 13, 2010 at 10:15 AM

    What are the hours of operation?

  2. August 13, 2010 at 10:45 AM

    On their Grand Opening sign they had these:
    7 – 10 Monday – Friday
    8 – 9 Sunday
    But on the circular I picked up this morning (see my post with the photos), it has 7-10 for Sunday as well.

  3. August 13, 2010 at 3:38 PM

    Did you happen to scope the beer selection? Anything special?

  4. August 13, 2010 at 4:09 PM

    I just caught quick glimpses, and they were still rolling beer into the store and onto the shelves when I passed by, but from what I saw it is just your mainstream fare – Bud, etc.. But I could be wrong about that. I need to check it out more closely on a second run. In any case, for specialty craft brews I think Natural over on Austin has a good selection nearby. Where do you go?

    • August 13, 2010 at 11:37 PM

      I’m a craft beer guy, so yes, Natural is a good bet. Or I stock up at Trader Joe’s, which has the good stuff (Lagunitas, Ommegang, Sierra, etc). The nice-but-overpriced Key Food across the movie theater has an impressive selection, but I just don’t make it over there much.

      I stopped by the Twin Value at around 6:30 on opening day and the beer selection was a bit thin. They did have Hop Devil by Victory, so that’s a plus. Other than that, pretty standard fare like you said.

  5. Sopra
    August 13, 2010 at 4:58 PM

    I just got back from my first, and last, trip there. It’s a smaller Key Foods–same overpricing, but with a smaller selection. Absolutely the same stuff at the same high prices, at least the stuff I regularly buy. (Who else sells Twining’s tea for $4.19, for instance?) Aren’t there antitrust laws against this sort of thing? The only supermarkets on Queens Blvd for X miles are Key Foods. They could give Duane Reade some lessons in oversaturating the market.

    So I will keep going the extra block to the far better Natural and C Town, which between them should have just about everything anyone could want. If you think that Natural’s prices are too high, try buying the same items there and at Key Foods, and then compare both the individual prices and the total. (At Natural, you’ll have to note on your receipt what each item is, since their receipts don’t include product info.)

    I am very annoyed, obviously. Such a long wait for this store to open so we could stop going to Key Foods… and what a rude shock.

  6. Crossing Queens Blvd
    August 13, 2010 at 10:31 PM

    I went to check it out tonight as I’ve been eagerly awaiting the opening of this store. While Trade Fare was nothing special, over time I grew to appreciate the diversity of products and their 24/7 hours. I’m not a cook, but the variety in Trade Fare always reminded me that I live in the most diverse place in the World. That being said, the store was a dump and in serious need of renovation.

    So, we have a brand new, sparkling supermarket and I’m a bit torn. While they seem to have a lot more to-go items that work for a non-cook like myself, this new store stocks exactly the same items as every other supermarket of its size. It feels very suburban with nothing unique. I was only there for about five minutes and didn’t do a thorough walk thru, but what I saw made me a bit nostalgic for the diversity of Trade Fare.

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